CULTURE

Capital Italy

27 October, 2020

"From Friday 5 to Friday 20 November, a rich and articulated programme of initiatives will take you on a discovery of the immense cultural heritage preserved in the museums and archives of large, medium and small Italian companies".

Thanks to Museimpresa, the Fratelli Cozzi Museum is ready to take part in the XXIX Settimana della Cultura d'Impresa, a series of events promoted by Confindustria (Confederation of Italian Industry) to explore issues relating to business culture. The key theme of the 2020 edition is "CAPITAL ITALY: entrepreneurial culture for the rebirth of the country". This reflection focuses on the role of enterprise and the entrepreneur, engines of innovation, wealth creators, promoters of well-being and social cohesion.

From Friday 5 to Friday 20 November, a rich and varied programme of initiatives will take you on a discovery of the immense cultural heritage preserved in the museums and archives of large, medium and small Italian companies. The Fratelli Cozzi Museum has devised a series of "Covid-proof" events, which will allow you to park in the archives, climb aboard the cars and discover curious stories and anecdotes about the favourite cars of the museum's friends. Click on the photographs and discover the programme.

On Monday 16 November, the Museum will also dedicate a special moment to the students of Milan's Cattolica University with a lecture on the Communication Strategy and Languages course.

The students are in the second year of the specialisation in Communication for the Media and Complex Organisations, from the Communication Strategy and Languages course. The theme of the live event is The diktat of communication in complex organisations. The lecture will be given by Professor Maria Luisa Bionda with an interview with the Museum Director Elisabetta Cozzi. At the end of the interview, students will be able to ask questions.

MUSEIMPRESA

Museimpresa, the Associazione Italiana Archivi e Musei d'Impresa, brings together museums and archives of large, medium and small Italian companies. Founded in Milan in 2001 on the initiative of Assolombarda and Confindustria, it is a unique network at European level.

Museimpresa is committed to bringing together new players in business culture, influencing training processes, safeguarding the memory of Italian industry and enhancing the evidence of an extraordinary manufacturing capacity that is the engine of sustainable development and the cornerstone of a widespread economic, social and civil culture.
The creation of a system of company archives and museums, the dissemination of quality standards and the promotion of the concept of corporate cultural responsibility are among the Association's aims, as set out in the Manifesto of Intent signed on 15 September 2001.