CULTURE

"Take it, we're rolling" the commercial.

26 July, 2018

"After the beautiful and rewarding experience of last year, I decided to return to the F.lli Cozzi Museum to have the opportunity to tell the soul of this reality in the form of the company commercial".

Andre Meddi (director), returns to the Fratelli Cozzi Museum with a new project realized together with Goria Albanesi, Andrea Meddi (writing), Daniele Furini (director of photography), Enrico Cariolato (VFX) and Gerardo Tummillo (music), to tell the soul of the Museum with a new point of view, or rather "framing". Here is the project narrated by Andrea.

After the beautiful and satisfying experience of last year, I decided to return to the F.lli Cozzi Museum to have the opportunity to tell the soul of this reality in the form of the company commercial. Differently from last year, people specialized in various fields related to audiovisual production have been involved in the project in order to try to obtain the most professional result possible.

We are currently still in the assembly phase, but we are very satisfied with the work done so far! My goal would be to be able to tell the feeling of total immersion that I felt the first time I visited the museum. In this, the incredible architectural value of the structure and the inestimable historical and affective value of the cars collected by the owner Pietro Cozzi come to my aid.

Immersion, awakening and light are three keywords that could surely summarize the intentions of the script. As far as the language is concerned, we were inspired by the shapes, curves and colors trying to push beyond the limits what a prosumer camera can give back. All this will be accompanied by an Ad Hoc soundtrack, which is currently being composed, to obtain 25-30 sec. of really intense and evocative editing. Having said that, I don't want to go overboard on other details... We'll let the images speak for themselves!