PASSION

#InsiemePerTheClassical

28 April, 2020

A manifesto to share intentions, experiences and ideas to get the economy of the "heritage" sector moving again by spreading the initiatives put in place by the category. Stay connected!

Someday we'll tell this story. Many of us will have painful stories to share, other stories of daily heroism. Certainly, each of us has discovered new frailties and new resources that we never imagined we had. We will have to rebuild relationships, professions, activities, passions, in a word "Life".

We'll smile and meet again, we'll get back together, but it's not our style to just wait for events to happen, so we want to start right away with the tools and possibilities we have at our disposal right now. That's why we're excited to join the Manifesto of Ruoteclassiche #InsiemePerIlClassico. We leave it to David Giudici, Director Ruoteclassiche e Youngtimerthe word to tell you what this is all about.

And don't worry... we're still taking care of our little ones.

MANIFESTO #INSIEMEPERILCLASSICAL
Dear passionate friends, the tragedy that has struck and upset our lives so violently and unexpectedly and unexpectedly imposes a series of reflections and actions from which not even we want to escape.
Italy is heading towards a slow and exhausting restart, waiting to return to a sort of apparent normality, once the enemy that holds the entire planet in check has been defeated. The world of collecting and historical vehicles has also suffered a very hard blow. We are still not even able to estimate how much.
Today our classic cars, our historic motorcycles are at a standstill and, with them, the immense circuit of specialists in the sector, in buying and selling, in organising events, has come to a standstill. Ours is undoubtedly a world of sharing, of interpersonal relationships, of big and small moments ofaggregation and common interests. The passion for everything that is classic lives and feeds on the interaction between people, at any level and in any capacity, in almost all its forms.

"Look over there. There's the perfect lap, no mistakes, every gear change, every turn... everything is perfect, you see?"from the movie Le Mans 66

The sector of vehicles of historical and collecting interest is a primary element of our country, which in the past has had great importance for the development and diffusion of the automobile, for its role in the world of competition and because it has given birth to some of the most brilliant manufacturers, designers and technicians ever. In addition, our sector universally interprets extraordinary values of culture, tourism, history and fine craftsmanship and represents a heritage that the whole world envies us: it is therefore essential that institutions, clubs, museums and all the companies active in this field in Italy unite with communion of intent and sharing of views in order to safeguard both the historical heritage and the consequent substantial induced activities - over 2.2 billion euros by 2018 - generated by the most varied activities.
Editoriale Domus, with its publications since 1929, has been the trait d'union between industry and consumers, speaking to public opinion with an authoritative and independent voice. In accordance with this function, Ruoteclassiche and Youngtimer are promoting #InsiemePerTheClassical a movement aimed at supporting, in the name of solidarity and awareness raising, the common action of the heritage sector, starting with the trade associations that are asked to patronize it here.

The first goal of #InsiemePerTheClassical is to become a platform for sharing intentions, initiatives, experiences and ideas in order to get the economy of our sector moving again and to give voice and persistent visibility to the partners who adhere to it, spreading in an organic and authoritative way to the general public of enthusiasts the initiatives put in place by the category in this tragic contingency.

#insiemeperilclassico kicked off on Monday April 27th with the first social initiatives identified by the hashtag of the same name, we will activate together a dedicated section on our site ruoteclassiche.it
and a container in our newspapers. From the very beginning, gathered by the hashtag, players in the heritage sector will be able to use the sounding board guaranteed by Ruoteclassiche's digital properties to inform about the resumption of their activities and any actions taken in favour of the community of enthusiasts. To increase involvement, our audience will also be able to be included in the initiative: we will ask readers and well-known personalities from our world to take part in virtual meetings on our social profiles whose message will be simple and direct: "We are #DistantiMaVicini, #InsiemePerIlClassico".

#InsiemePerTheClassical will be the ideal lever to facilitate the exchange between professionals in the classic car/motorbike sector and the huge audience of enthusiasts, drawing the way for the future and representing the needs and opportunities of a category struggling with an unprecedented crisis, such as to potentially compromise the undisputed wealth of employment and the excellence expressed by operators in the sector.
In summary, we make available to everyone our articulated and structured communication apparatus (website, social media, newspapers) to amplify your messages related to the initiative #InsiemePerTheClassical and we aim to be the promoters of an event at the end of the year, when it will be possible to meet again both to share what has been done in the meantime and to define the next steps.
Share your intentions and reflections at: insiemeperilclassico@ruoteclassiche.it
We remain firmly convinced that all of us together, united and with the same common goal, will return stronger and bigger than before.
With the usual affection that has bound us for more than thirty years, we look forward to seeing many of you.

David Giudici
Director Ruoteclassiche and Youngtimer