CULTURE
Grandpa's flagship
27 March, 2019
The Fratelli Cozzi Museum tells your story: your travels, your dreams, your passion. Visit it with the one you love.
According to research cited by James Bradburne, director of the Pinacoteca di Brera "everyone remembers with extreme precision the museums in which they have been, even if they may have forgotten the details of the works seen. Why? Because a visit to the museum is an experience, the visit is always more emotional and we remember it by linking it to the pleasure of discovery, beauty, the emotion of sharing a day with parents or vice versa with children. Museums aim more and more at the experiential component. It's not the numbers of visitors that count," commented Bradburne, "but the numbers of those who came out were different: the museum must be able to transform people.
And certainly you will come out "different" from the visit to the Fratelli Cozzi Museum where, besides rare pieces and two unique cars in the world, you will also find the cars that have been part of the history of every Italian family such as the 1750, the Alfetta or the Alfasud. It often happens that we approach visitors while they tell an Alfista story to the youngest children and the phrase that often recurs is: "This was grandfather's car". Therefore, living the emotion of the Museum means living the emotions of your story which becomes, in its own right, a piece of the Museum. Visit it together with those you love and, if we can give you a piece of advice, tell this story to the little ones and look at Beauty with the curious eyes of children.
"The child is small and encloses the man, the brain is narrow and holds the thought, the eye is but a point and embraces the vastness. (Alexandre Dumas - Son)"
