Everything is ready for the Corporate Culture Week which, in this edition, will be dedicated to the theme "In a workmanlike manner. The Italy of business cultures: inclusive and sustainable". We talked about it at the residential seminar organized by Museimpresa at the ENI Archives.

Italian culture has many flags to wave with pride, from design to enterprise, from food to the visionary power of the great pioneers who have written incomparable stories of corporate culture. Stories that today are known and handed down by hundreds of archivists, curators and operators.

For this reason it was really a pleasure for us to join, again this year, the seminar organized by Museimpresa where we discussed the valorisation and narration of companies' heritage. The seminar was attended by Maria Grazia Mattei, Founder and CEO of Meet (her the slide we wanted to share below), Alvise Biffi, Coordinator Steering Committee Cybersecurity Assolombarda, Guido Guerzoni, Professor of Museum Management Bocconi University of Milan and Partner of B2G Strategy, Ruggero Eugeni, Full Professor of Media Semiotics at the Università Cattolica del Sacro Cuore and Walter Mariotti, Editorial Director Domus.

An intense two-day event where we were able to deal with realities heterogeneous in origin, size and history, working together at the tables dedicated to young people and schools, marketing and communication, territory and community and "native" digital archive. On the way home we compared our notes and added these phrases to our basket of inspirations.

From the notebook of Elisabetta Cozzi, director of the Fratelli Cozzi Museum, Elisabetta Cozzi: "It is necessary to build stories together. Innovation lies in taking a different look at the things we already have. The rejection of digital brings physical places, like museums, to the centre. Storytelling is a relational activity and business memory must be deprived because it is the memory of the country".

From the notebook of Laura Defendi, responsible for communication Fratelli Cozzi Museum: "Memory is not a security: it's risk, game, danger, it's a passing "through" ... it's a challenge" . And among the sentences reported in large print, there is the wisdom of Antonio Calabrò, President of Museimpresa: "Innovation isn't technology... it's a look."

Obviously we have also worked on the Week of Corporate Culture to which the Fratelli Cozzi Museum will also adhere with the calendar of events that you find in this link

We invite you to follow the review of events promoted by Museimpresa - Italian Association of Archives and Business Museums, now in its eighteenth edition, which this year will be held since8 at 22 November 2019 in several Italian cities.

Conferences, meetings, workshops, film screenings, exhibitions, debates and guided tours will tell visitors about the immense cultural heritage preserved in the museums and archives of large, medium and small Italian companies.

The theme chosen for this edition is "In a workmanlike manner. The Italy of business cultures: inclusive and sustainable”. Italian companies, stimulated by social, economic and environmental transformations, have the ability to evolve and innovate, changing their trajectories and conquering new areas of competitiveness.

"Italy - states Antonio Calabrò, President of Museimpresa - is full of "beautiful factories", places characterized by a vocation for social and environmental sustainability, generators and inspirers of competitiveness and innovation. The museums and business archives also recount the processes that determine the creation of architecturally well-designed, safe, bright and welcoming spaces, environments in which it is pleasant to work and in which it is possible to create and produce high quality objects destined also for international markets".

Over 80 initiatives and many cities involved. It's Italy that you don't expect: together with the industrial capitals, like Milan, there are many other places where the community and the companies recognize themselves in the same common project, including Pescia, Treviglio, Rossano, Parma, Biella, Fabriano, Ivrea. 

A heartfelt thank you to the staff of Museimpresa that, also on this occasion, has organized in an impeccable way the stay and the works managing, once again, to amaze us. To host us was theENI Historical Archive

"an extraordinary heritage of memory and culture that bears witness to the history of one of the most important Italian companies, which has always been involved in the energy field. It starts from the beginning of the last century, with the first steps takenby the Italian oil industry, to the conquest of the most remote places on earth, in the continuous search for dialogue with the producing countries, which explains the presence of so much material on the culture of the territories with which Eni has come into contact. The archive patrimony consists of documents, photos, films, interviews, drawings, magazines, objects) that retrace the history of Eni and its companies. The archive bears witness to the spirit of adventure of our first explorers sent to search for hydrocarbons in all regions of the world, the ability of our managers to identify new ways of collaboration, the creative spirit of communication campaigns, the intelligence of researchers in designing cutting-edge technologies and patents. These, but not only, are the contents of a historical heritage, a fundamental part of our corporate culture, jealously guarded and made available to the scientific community, researchers and students.