The Event Club guest at the Fratelli Cozzi Museum, a delicious opportunity to grasp the culinary provocation of ReThinkedFood.

While the expectation is growing for the BEA (*) Italian Festival of Live Communication Events, which will be held on 4 and 5 October in Milan, at the East End Studios in via Mecenate (Studio 90 and Spazio Antologico), we had the pleasure of hosting the Events Club thanks to the collaboration of Adc Group, renewing the energy shared during the Club's birthday celebrated last June.

For the occasion we wanted to involve Gigi&Marco (they say so, inseparable) of ReThinkedFood that we'd discovered a few months earlier. Their global vision of food, essential and of quality in the choice of raw materials and elegantly outrageous in the presentation, seemed to us an excellent provocation capable of interpreting the museum location in the best possible way.

Among the chosen suggestions, The Tube, Mazzara's red shrimp married to the Tube sauce (very secret recipe), presented in the test tube on backlit hexagonal tables covered with salt or the Campari gelèe that studded our cuttlefish bone. What really won us over was the meticulous personalization of every detail such as the welcome cookie created to be the perfect frame for the Alfa Romeo logo. That our cars were beautiful, we knew it... now we've discovered that they're good too!

(*) BEA - Italian Festival of Events and Live Communication of ADC Group, the first and only initiative in Italy exclusively dedicated to the event industry and live communication. The BEA Festival was born in 2015 and is a unique platform to meet the major professionals of the sector - companies, agencies, partners, creatives, increase their business, cultivate opportunities for contact, make training through high-level content and speakers, view and celebrate the projects of the best Italian creativity and production. During the two days of the BEA Festival there is the BEA - Best Event Awards, at its fifteenth edition, the first prize dedicated to the best Italian events, which has become a benchmark of excellence for the whole sector.