Those who love motorsport meet live the figures who have populated their dreams, such as the splendid Alfa Romeo that won the DTM in 1993 or the Dallara Indycar at the Motor Legend Festival stand, the three splendid Lancia R&D Management cars, the Audis and Porsches of the RIVS - Registro Italiano Veicoli Storici, the Ferrari of the CEA, the Fratelli Cozzi Museum, the Mauro Pascoli Vespa Collection, the Ferruccio Lamborghini Museum, the Nicolis Museum...

280,000 visitors, an increase of 20% compared to the 2016 edition. The relaunch of the MotorShow under the guidance of Rino Drogo, has fully achieved the goal of bringing the passion for engines back at the center of the show: from two to four wheels, from the latest automotive proposals, to the cars that have made the history of competition. All the fascination and passion of the engines enclosed in a single experience.

Source MotorShow

For us at the Fratelli Cozzi Museum the MotorShow was an adventure that began when, on a very hot day in July, Rino Drogo arrived at our Museum and chose three of our "little ones" to be taken to Bologna: the Giulia TI Super, the Formula Alfa-Boxer and the 155 of the speed record. An occasion that we welcomed with enthusiasm and lived with great participation.

We asked ourselves how to involve the fans during the ten opening days (nine days open to the public and one opening day for press and insiders) and we put together all our ideas creating the format #AutoRadio: tell your alfista story, in partnership with Radio Punto.

There were many enthusiasts who let themselves be carried away by the emotion and told pages of Italian history, through tales of journeys and faces that were somehow linked to Alfa Romeo. The red Giulia, dragged away by the waters of the Arno river in that tragic November 1966, the first guides with Dad's Alfa, his grandfather's car told to little Alfa Romeo of tomorrow, tales declined in every Italian accent, for a passion that draws a country.

We also wanted to take the opportunity to visit the beautiful city of Bologna. Just 59 minutes by train from Milan and, paradoxically, more unknown than more distant cities. With the logic of territorial and induced marketing, we applied ourselves as careful observers of monuments, suggestive places (such as those linked to Lucio Dalla) and fine connoisseurs of local food and wine products. A hard work to which we have submitted ourselves in order to honor the right to chronicle so dear to us (have we convinced you?)

"I felt great pride entering the Motor Show and sharing the legendary pad. 21 with names like Lamborghini, Ferrari. It was moving to see the emotion that the "Mona Lisa" brought back to memory. Everyone sighed and said: "The Giulia is always the Giulia" (Elisabetta Cozzi).