In October, instead, there will be the long-awaited BEA - Italian Festival of Events and Live Communication by ADC Group, the first and only initiative in the Italian context exclusively dedicated to the event industry and live communication. The BEA Festival was born in 2015 and is a unique platform to meet the major professionals of the industry - companies, agencies, partners, creatives, increase their business, cultivate opportunities for contact, make training through high-level content and speakers, view and celebrate the projects of the best creativity and Italian production. Within the two-day BEA Festival is held the BEA - Best Event Awards, in its fifteenth edition, the first award dedicated to the best Italian events, which has become a benchmark of excellence for the entire industry..
Alongside the BEA - Best Event Awards, there are also the BEA - Best Event Organization Awards (second edition), an award dedicated to excellence in production and logistics, and the Best Location Awards (third edition), which recognizes the value of the best event venues in which the Fratelli Cozzi Museum will also participate. All the projects nominated for the ADC Group Awards are assessed by a jury made up of top-spending companies in the events sector and leading associations. The jury representatives are mainly event managers and marketing/communication directors from all sectors.