"Today 25 Italian municipalities with a motoring vocation are united in the Associazione Città dei Motori, which aims to promote and enhance Italy's historical and cultural motoring heritage through projects and initiatives to disseminate, develop and defend authenticity and quality."

"If cars are moving vehicles, then so is their production. Today, we build cars projected into the future, but it was in post-war Italy that those companies were born that today are a world reference point for quality, design and avant-garde. And it was precisely the motor industry that received the greatest acclaim from the rest of the world, an industry that produced unique models that today are the symbol of an era, models that have made a comeback after a restyling in step with the times, components that may be invisible to the eye but are indispensable". Thus Museimpresa presents "Roaring Motors", the enterprise itinerary created in collaboration with Touring Club Italianoan authentic "journey through the beauty of our territories and the know-how of our companies".

We are truly honoured to have been included in this itinerary among the museums that "have brought prestige to automotive Made in Italy", such as Fondazione Pirelli, Museo Nicolis, Museo Lamborghini, Museo Storico Alfa Romeo, FCA Heritage Hub, Mauto, Museo Ferrari, Museo Enzo Ferrari .

We know some of the realities up close with whom we have already collaborated, sharing thoughts and projects, and we hope to soon be able to meet all the realities that animate the "City of Motors". And with two of them, namely the Turin car and the Nicolis Museumwe have prepared a Christmas surprise: an ideal embrace uniting Piedmont, Lombardy and Veneto. (click on the names of the museums and "unwrap the gift").

We leave to others the pleasure of wishing you a peaceful Christmas, we prefer to wish you a very happy one. Natal as roaring as the Alfa Romeo engines and as red as the passion that animates us. and that it encourages us to face the future with ever greater commitment. Best wishes!