We were locked in a brewery. We felt a little crazy, a little visionary, a little boyish. In an age between 35 and 80..... how many generations are there?

That was exactly a year ago. Well, the date July 4th is loaded with meaning. It is the Independence Day of the United States, it is also the day when the Earth is farthest from the Sun and it is the day when Romeo and Juliet meet and fall in love. What was the 4th of July 2016 for us? It was the day we started a 60-year-old Startup. Yeah, it seems a contradiction to read it that way. It also seems a contradiction to have given birth to something so "physical" in a world pervaded by "digital".

Pietro Cozzi

 

The Museum, inaugurated a few months earlier, on that date took on its own identity, vision and strategy and chose to take three paths: PASSION, CULTURE, EVENTS. We were locked in a brewery. We felt a little crazy, a little visionary, a little boyish. In an age between 35 and 80 years..... how many generations are there? Yet we were driven by the same passion, the same ardor, the same desire. To create a project that could transfer emotion to the whole world. We are all still here. Together dreaming. With 12 months of incredible satisfaction.... I took stock of it. But I keep it to myself 🙂 I know I still have a lot to do and I think about the future. I just glance at the present.... and see this

The pictures were taken on 4 July 2016 at the Brauhaus brewery. The last photo is to dispel the doubts of the more mischievous: we had drunk chinotto and tonic water, but the vision was clear to everyone (or almost).  

That day at the Brauhaus in Legnano, they shared the dream together with Elisabetta and Pietro Cozzi, Andrea Cairati (Web Designer), Alessandro Chiavacci (Marketing & Events) and Laura Defendi (Press & PR).