We could have recharged the fuel card, but why limit ourselves? Why not go (drink) to the source?

Suitcase ready at the Fratelli Cozzi Museum, destination Residential Seminary Museimpresa and we can't wait to leave. In these years we have discovered an incredible Italian heritage and, grant us, not always known to visitors. Before revealing to you, then, the destination of the trip and the theme that we will deepen in the coming days, we ask you to take a look at the 'list of AssociatesWe are sure that you will be fascinated to see how much beauty is told through ideas and icons of Made in Italy. An example? Pirelli, Poltrona Frau, Lavazza just to name a few. In past editions we have already had the opportunity to discover two extremely different but equally fascinating places like the Ducati Museum and the Historical Archive of the Banco di Napoli ".The Cartastorie”

I mean, let's face it, the "little ones" are nice, but they drink a little. We could have recharged the fuel card, but why limit ourselves? Why not go (drink) to the source? This is how we decided with great enthusiasm to participate in the Residential Seminar of Museimpresa which will be held at theEni Historical Archives, at Villa Montecucco in Castel Gandolfo. Brilliant, isn't it? Maybe we won't come back loaded with petrol tanks, but we will certainly fill up with useful information and beauty.

During the seminar of 27 and 28 September, we will explore a theme very dear to us, "The digital landscape for culture.
The valorisation and narration of companies' assets". A two-day meeting and inspiration that will alternate with the intervention of many speakers and work tables where we will have the opportunity to compare ourselves with great Italian realities.

Here are the names of the speakers who will alternate with the microphones:

Lucia Nardi, Eni historical archives, Maria Grazia Mattei, Founder and CEO of MEET, the international centre for digital culture, Alvise Biffi, Coordinator Steering Committee Cybersecurity Assolombarda, Guido Guerzoni, Professor of Museum Management, Bocconi University, Ruggero Eugeni, Full Professor of Media Semiotics, Catholic University, Paolo Cavallotti, Head of Digital, National Museum of Science and Technology Leonardo da Vinci and Walter Mariotti, Editorial Director of Domus.

On Saturday we will work on 4 main themes:

Youth and school

Marketing and communication

The territory and the community

Digital "native" archive