ALFA 156: the book.

EVENT presentation at the museum.

1 November, 2021

the week of business culture is one of the most important events in the museum's calendar: find out what's on the agenda and get involved!

This year the Museum is once again taking part in the Enterprise Culture Week promoted by Museimpresa, an event that will reach its twentieth edition in 2021.

The theme? " Grand Tour among the values of enterprising Italy", a topic that intends to focus on the role of enterprise in the economic and cultural growth of the Italian territory, in its municipalities and regions. 

Here is the programme and remember to book your ticket at the link at the bottom!

Sunday 14 November at 15:00 Presentation with the author

Alfa Romeo 156: the book - In principio era Giulietta. The saloon from the Arese Style Centre.

Programme:

- 3 p.m. reception

- 3.30 p.m. guided tour with Renato Tradico

- 4.30 p.m. book presentation: Alfa 156. Moderator: Stefano Nada. The author Ivan Scelsa and the designer Arcangelo Jeker will be present.

- 6.30 p.m. / 7 p.m. End of event

 It will be possible to buy the book published by Giorgio Nada Editore at a reduced price and have a copy with a dedication by the author Ivan Scelsa.

"An iconic car by design, with the headlights set like an elegant jewel. Precious for its trilobal at the front that houses the logo and from which develop generous lines that run along the bonnet until they get lost in the rear-view mirrors and then away, light on the sides, barely hinted at, to resume in the decisive tail.

It opened up a glimpse into the world of diesel engines, showing power and performance in its six-cylinder conjugations, expressing the best that the Centro Stile of the Nineties had to offer. This is how the 156 was born, as beautiful and lovable as the Giulietta for Romeo.

Voted Car of the Year in 1998, it sold 680,000 units. And it doesn't matter whether it was bought because it was dynamic and economical or because it was beautiful and powerful: more than twenty years later, it has become a new object of collectors' desire to which many have already turned their attention. Appreciated also in the Giugiaro restyling, it also became 'off-road' with the Crosswagon version. A saloon that won races, a car for the family and a reliable companion for the forces of law and order, a protagonist in front of the camera in both comedies and detective stories at the beginning of the millennium: all this and much more is the Alfa 156.

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Speaking of...

Museimpresa is the Italian Association of Business Archives and Museums, bringing together museums and archives of large, medium and small Italian companies.

Ivan Scelsa is a writer and journalist, formerly editor-in-chief of La Nostra Pianura and Tribuna Magazine. Creator and editor of the web format T-Motori, over the years his contributions have also been published in the daily newspapers Il Giornale and l'Eco di Bergamo, as well as in 'O Magazine, Tutto Porsche, Auto Digest & Classic, Just. Men Motors & Lifestyle and Il Quadrifoglio.

He wrote the texts Alfa Romeo Amarcord - Uomini e Motori. Storie e passioni bergamasche - Milano- Taranto. Una leggenda di macchine, chilometri e arditi piloti - Nicola Romeo. The man behind the legendary Alfa - Call me Giulia! - – 156. La bellezza possibile - The cars that made history. Alfa Romeo 156.

A driver and actor in several films, he took on the role of executive producer in the short film Pizza Marconi directed by Maurizio Matteo Merli, presented at the Cannes Film Festival, Locarno Film Festival and Rome Globe. He is founder and president of Associazione CinemAlfa.

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