BANCA SELLA adopts a car AND SUPPORTS BEAUTY

15 April, 2022

the giulia ss has been adopted by banca sella, which has decided to support beauty in this way!

Every time a company, an organisation or a private individual adopts a car, we are filled with optimism: it means that people have the will to invest in Beauty, in research, in transmitting values, in 'keeping the fire'.

In short, to invest in the Museum!

Banca Sella is one of the recent adopters of the Fratelli Cozzi Museum and the choice fell on our Giulia SS. 

Enthusiasts will already know: the Giulia SS is one of the Alfa Romeo jewels produced by the historic Bertone coachworks. Sinuous and aerodynamic, it is truly a symbol of the Sixties. 

"Adopt a car is a project that many people are now familiar with. Designed to support the maintenance and restoration of the Museum's cars, it stands out for the special bond between the adopter and the chosen car. The 1000 postcards bearing the car and the company logo, the sign with the adopter's name on the car, the posts on social networks, the news on blogs and newsletters... through all these communication tools, adoption certainly does not go unnoticed and for a company like Banca Sella it is a concrete and widespread demonstration of Corporate Social Responsibility.

A real investment in beauty (and communication) - which can be made by individuals, entrepreneurs, companies and enthusiasts - in favour of a piece of Italian history and design.

"The enthusiasmwith which Banca Sella decided to adopt the Giulia SS.Giulia SS really impressed me! They did so during an event organised for them at the Museum a few weeks ago. That same evening, they expressed their desire to be involved in the care of one of our marvellous Alfas. We are really proud to have Banca Sella among our adopters: the Giulia SS The Giulia SS is a true masterpiece and preserving its beauty is an important commitment that befits such a prestigious company.

Elisabetta Cozzi 

The Giulia SS before, during and after restoration

DO YOU KNOW THE PROJECT?

"Adopt a car" is a way to tell the world "my company supports culture and gives value to Made in Italy in a concrete way and not just with words". In addition, every company or private individual who adopts one of our "small" cars has advantages:

  • His logo will be displayed on the chosen car inside the Museum
  • You will receive 1,000 postcards with a photograph of the adopted car. 
  • Adoption will be communicated on Facebook, Instagram and in the newsletter
  • Will have the Museum available for its guests for a guided tour

There are more and more Alpha adopters: would you like to join them?

 

DO YOU KNOW BANCA SELLA?

Founded in 1886 in Biella, Banca Sella today has more than 300 branches throughout Italy and since 1997 has been serving its customers with dedicated offices in the areas where it provides advice that is always attentive to innovation.

Want to know more? 

https://www.sella.it/banca-on-line

https://www.sella.it/banca-on-line/wba