women and motors? joys and that's it! the project

April 11, 2023

16 women for 16 photographic portraits, a valuable reflection and testimony every day. Not only on November 25.

"Women drivers? Constant danger!"

"Women and motors? Joys and sorrows!"

We think it is time to say enough about these clichés.

Violence against women and gender stereotyping are deeply rooted problems in our society. Often the pairing of women and cars is disparaging and disrespectful and thus perpetuates a discriminatory culture, distorting reality.

The project "Women and Motors? Just Joys" was created with the aim of countering such discrimination, promoting women's empowerment and challenging stereotypes through an innovative and purposeful approach.

download project pdf (Italian)

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THE PROJECT.

A video/photographic exhibition immortalizes 16 women with beautiful cars from the Fratelli Cozzi Museum: 16 women who stand out for their professionalism and expertise. Businesswomen, managers, professionals, volunteers, politicians, journalists, sportswomen, teachers.

The project was carried out in collaboration with the CIF Italian Women's Center of Legnano and thanks to the valuable support of the Ticino Olona Community Foundation.

The idea stems from the intent to present women with different eyes, valuing their talent, professionalism and expertise in different fields, including automotive.

The women involved in the project are part of the Woman In Power Movement, which was founded in 2008 to enhance what women are and do every day. They all share a common desire to change the perception of women in the world of motors and in society in general.

Amanda Colombo

Bookseller and moderator of cultural events

Anna Prandoni

Journalist, writer, food and wine popularizer

Barbara Delfini

Lawyer, former board member of The Albert of Life Foundation and former president of St. Erasmus Foundation

Bianca Carretto

Journalist, founder of the publishing house Chrysalis Press

Camilla Albertini

Photographer, video maker, illustrator

Chiara Taverna

Lecturer of lettee, member of the board of directors of Let's Take Care Association

Cristina Lazzati

Journalist and editor-in-chief Mark Up and Gdoweek

Daniela Colombo

Alderman of the City of San Vittore Olona (MI)

Elena Broggini

Entrepreneur, Network manager, business coach and trainer

Elisabetta Cozzi

President of Friends of Fratelli Cozzi Museum Association, founder Fratelli Cozzi Museum

Gaela Bernini

Corporate Social Responsibility Director Bracco and Secretary General Bracco Foundation

Giulia Scalfi

Director of business operations and CFO - Western Europe Region Dell Technologies

Graziella Zambello

Councilwoman and former president of CIF volunteer association

Mariapia Garavaglia

Politician, lecturer and journalist, former CRI president, former deputy mayor of Rome and former Minister of Health

Marinella Sciuccati

Italian and European duathlon champion from 2018 to 2022, European duathlon cross champion 2022

Silvia Paganini

Marketing and sales director Tacchificio Villa Cortese, president of fashion group Confindustria Altomilanese

"EDITION #1

The first edition of the project featured Bianca Carretto, a historic automotive journalist in Corriere della Sera, as its patroness. The other protagonists are women from different fields, united by excellence and the desire to challenge gender stereotypes.

Browse the gallery to discover all 16 stars of the first edition!

The exhibition was hosted at the "Cozzi Brothers Museum" from November 18 until the end of December 2022.

Subsequently, it was set up in the spaces of the CDI - Centro Diagnostico di Milano on Saint Bon Street, at theDell'Acqua Institute in Legnano, in numerous other schools in the area and in various institutions. Many institutions have requested it and it will also be featured in Civil Week in Legnano in 2023.

Would you like to request it for your institution or institution? Write to us!