ELVIRA TELLS
Elvira tells ... The origin of the brand ALFA
07 September, 2017
"For our Alfa Romeo, the newspaper explains exactly the second part by remembering the engineer Nicola Romeo, but it makes a mistake by saying that it corresponds to the Greek Alfa that is to the letter "A" the first of the alphabet.
After the summer break, the eagerly awaited appointment with Elvira Ruocco's stories is back, now anticipated by a short video where Elvira invites you to read, transmitting her passion for "her" Alfa Romeo. Today Elvira will tell "The origin of the "ALFA" brand and the historic "marriage" with Nicola Romeo". because, even if Alfisti know the etymology of the name well, in the past there have been misunderstandings about the choice of the name.

Pull the handbrake and click here to read Elvira Racconta

 

Elvira Ruocco Historical memory of Alfa Romeo, thanks to her more than twenty years of experience at the Alfa Romeo Centre for Historical Documentation, has joined the Museum team and in the column "Elvira Recounts she will share curiosities and anecdotes that you may not know or remember. We will go over the legendary history of Alfa Romeo with her.