EVENTS

Creative by contagion

24 November, 2019

Building from different points of view, sometimes experimental, always innovative. These are the stories of the 13th stage of FDO, the format created to break the mould, infect and spread "creativity by contagion". Led by an always masterful Germano Lanzoni.

This is the second time that the Fratelli Cozzi Museum has had the pleasure of hosting FDO (*) and, this time too, we were positively impressed by the evening and wondered why the always large audience chose not to miss the 13th leg of this tour.

The answer, in our opinion, is in the photograph you find above. There is a character projected on the 6×3 screen, there is his story, his iconic images that tell his professional path. In front of the screen, the person... seated, and immersed in the intimate and suggestive atmosphere of the Museum, in front of a large audience and the microphone in his hand. Next to her, Germano Lanzoni (always extraordinary) one of the cult characters of the last few years, who plays with metropolitan neuroses, helping to stigmatize and make fun of the ugliness that sometimes catches us between a meeting and a call.

A mix of elements so apparently irreconcilable that they create a short circuit, where nothing is possible anymore, if not authenticity. There they are, then, men and women telling about themselves, laying themselves bare, not to guide, not to proselytize, but to "spread creativity by contagion ".

The evening, organized by Egidio Alagia, was introduced by Riccardo Bovetti and conducted by Germano Lanzoni . In this stage, Valeria Margherita Mosca Caglio (Wooding), Enrica Mannari (Illustrator) and Tommaso Ebhardt, who "ignited our engines" with the story published by Sperling and Kupfer, who draws the profile of an unpublished SERGIO MARCHIONNE , revealing anecdotes and stories of life far from the spotlight.

The elegance of the music of the Big Bubbles, made the atmosphere magical.

The evening was shared by SempioneNews, LegnanoNews and Cepar

(*) FDO:

We started with a "we" because all great stories start in the plural, so we created a team of young entrepreneurs and managers who decided to devote part of their free time to try and do something different.

You don't study innovation or change, you contaminate yourself with innovation and change. FDO will be a journey, a story, it will be stories to listen to and people to get to know, it will be opportunities for personal growth and others for business opportunities. We started in Gallarate at VALORE BF, on 26 September, with an already decisive event.

From there we moved to the Catholic University in Milan, because without the support of those who study and prepare for the future today, there is no prospect of change.

On 7 November, we visited another partner, CEPAR Digital Agency, at its headquarters in TAG - Talent Garden Calabiana, to intercept those who love working with others (or cannot yet afford their own office or garage from which to scale the world).

And then, and then, and then more students, with the second episode in UniCatt and then a rush to the Salone dello Studente in Rome, and then on to Florence.

The contagion is becoming uncontrollable.