The NEW Quadrifoglio 1987

More can be given.

These were the triumphant songs of Gianni Morandi, Enrico Ruggeri and Umberto Tozzi at the 1987 Sanremo Festival, which was in its 37th year and will soon reach its 72nd edition.

This is to give an idea of the passing of time. 

Pop culture marked that distant year: in the United States, 1987 saw the launch of the first season of the television series, Beautiful, later broadcast in Italy from 1990. It was also the year of The Simpsons, Mike Tyson, the first Scudetto for Napoli with Maradona, but also the agreement between Reagan and Gorbačëv, and Black Monday on Wall Street.

Welcome to the Cozzi.Lab archive, where every memory is a piece of history. This month we open the 1987 Quadrifoglio together: will you leaf through them with us?

ALFA 164

The new 164 is a reality, and this year it is ready to conquer the hearts of Italians. The upper class saloon is described as 'a particularly beautiful car with a distinctly dynamic personality' but also 'the product that provides the first consistent evidence of the new Alfa Romeo reality'.

After an initial experiment in 1984, with a magazine dedicated very much to lifestyle and very little to cars, in 1987 the cars bearing the Biscione marque took their revenge and returned to fascinate Alfisti, complete with double-page photographs and technical drawings. 

DISCOVERING APULIA...

... but also Sicily and Abruzzo.

Il Quadrifoglio travels to some of Italy's best destinations to immerse readers in the traditional landscapes of Alberobello and Ostuni, taking them by the hand to the edge of Mount Etna and the green badlands of Abruzzo.

Leafing through the magazine, it almost seems possible to smell the scents and echoes of the cathedrals and restaurants of yesteryear.

Did you ever think that an archive of vintage newspapers could reveal such gems?

PININFARINA'S (and Bertone's) ALFAs 

More Alfa in the Quadrifoglio 1987, with two columns devoted respectively to the Piedmontese coachbuilder Pininfarina and Bertone, both by Angelo Tito Anselmi.

The pages are a mixture of rigour and memories, with a touch of what today we would call "storytelling", in true Alfa style: "In 1921, little Alfa was just an eleven-year-old girl, not quite sure she would be able to fulfil her vocation as a sports car manufacturer (...) Of course, Alfa could not have imagined that, shortly afterwards, Daddy Romeo and Uncle Jano would even give her a World Championship to celebrate her fifteenth birthday..."

ONE SHAPE, A THOUSAND SYMBOLS

We also wanted to include in this article a few shots from the section dedicated to Christian Easter: the vintage postcards and painted eggs could not remain closed between the pages of Quadrifoglio! 

CLOUD EFFECT

As they say: last but not least.

In a foretaste of the upcoming Sanremo Festival, we want to recall the sequins and stages of the 1980s, those graced by personalities such as Milva (on the cover), Vittorio Gassman, Alberto Sordi and Carla Fracci. 

The occasion was the television show Effetto Nuvolari, broadcast live on Rai1 on the evening of 29 September 1987.

And you, do you remember?