Il Quadrifoglio 1972
6 July, 2021
1972 is the birth year of Atari, one of the most famous video game companies in the world.
From then on, the pixelated monsters of Space Invaders would invade the consoles of children and young people all over the world.
Welcome to 1972, in the heart of the 1970s and their revolutions, first and foremost the digital revolution. The founding of giants such as Apple and Microsoft was only a few, very few years away: in the States, and in California in particular, the first seeds of an epochal change were already being sown, the full extent of which we can only now understand.
As always, we leaf through 1972 at the same time as the pages of Il Quadrifoglio, the magazine for Alfisti. In the Cozzi.Lab, of course, we also have some copies of the four issues of this year. Shall we open them together?
"The night the Panthers bit our butts" Fabrizio De Andrè, Canzone del Maggio (1973)
"The need for an easy and pleasant means of contact and continuous information has become apparent, allowing us to be close to all our customers and to update them directly.
Giuseppe Luraghi about the magazine "Il Quadrifoglio".
IN THE NAME OF JULIA
"The night the Panthers bit our butts" Fabrizio De Andrè, Canzone del Maggio (1973)
In the beginning were the Panthers. It is no mystery that the Giulia is known par excellence as the car of the Carabinieri and the State Police. The collaboration between the police force and Alfa Romeo has historical roots: in the 1940s the Matta, in the 1960s the Giulia TI. Fast and reliable, the Giulia contributed to the birth of the myth of the Gazelle and became a true symbol for Italy at the time.
Sandro Bianchi's article in the first issue of Quadrifoglio 1972 recounts a typical day - or rather a night - spent by a Gazzella Giulia in the central and peripheral streets of Portello's Milan, with its opportunities and problems.
300 KPH, TAKE IT AWAY!
We love the fact that every issue of the Quadrifoglio (at least one a year) devotes a small space to the history of cars in cinema and show business!
The first issue of 1972 did not disappoint: the protagonists of the article by critic Goffredo Fofi were the racing cars immortalised in the most famous films of the time: from Il terrore corre sull'autostrada (Terror Runs on the Highway) with Mickey Rooney to Bolide Rosso (Red Bolt) with Tony Curtis, from Indianapolis with Clark Gable to Ultimo Incontro (Last Meeting) with Amedeo Nazzari: how many racing cars and how many Alfa Romeos have remained in the collective imagination thanks to the big screen!
(sigh)
THE WORLD CHAMPION ALFETTA RETURNS
Between the Giulia super and the 2000: the Alfetta 1800 embodies experience and success in a new model.
It has to be said that the photographers and editors of the time knew how to entice potential customers with images and words of a born salesman: looking at these pages makes us want to buy one too.
Ah oops, we already have it! 🙂 🙂
ARTWORK FOR CHAMPIONS
In the April 1972 issue, there was a return to trophies, not only with a focus onLuigi Broggini's work of art - the protagonist of the 1971 awards - but with an excursus of all the previous trophies.
We thus have another opportunity to admire the work of Munari, Pomodoro, Minguzzi, Fontana and Mascherini, as well as Greco, Sangregorio and Fazzini.
How wonderful! If you want to see them too, just drop by the Cozzi.Lab!
"It is for man and with man that the wheel is, as always, the wing of tomorrow". Luigi Broggini
ALFASUD IN SIX VOICES
For the launch of the Alfasud Il Quadrifoglio offers a truly unique report: six Neapolitan motorists were invited to test drive the car in an absolute preview.
Three women and three men of different ages and professions, on the motorway and in the traffic of Naples, to demonstrate the versatility of a car destined to become truly iconic in its own way.
Seeing the images of the Maschio Angioino and Posillipo, it seems to us too, 49 years later, that we are speeding through the streets of Naples in an Alfasud!
SUMMER FASHION AND MONTREAL
Selia tailor's dresses photographed worn by beautiful models and photographed by Roberto Barbieri close our review.
The co-star of the shoot is the red Montreal, which seems to wink and pose with all its legendary elegance.
We love these shoots for the clothes, the models, the photography and the elegant use of Alfa Romeos in the background: wouldn't it be great to have similar ones at the Museum?
