RED PROMISES SURPRISES: BURATTI ARCHITECTS FOR MUSEOCITY 2022

About the exhibition MuseoCity we love the fact that, by changing theme each year, it allows us to highlight and focus on some new or little-explored aspects of the Museum.

For instance: when we talk about museums, who thinks about their structure? With the exception of a few museums that achieve fame for their collections through their architecture - see the Guggenheim museums, for example, or the Judisches museum in Berlin where the structure even plays a leading role - usually those who visit a museum do so to see the paintings or objects on display.

Our museum owes a great deal to the structure: without it, the collection of cars would not be enhanced and we would not be able to achieve what we now officially call the 'wow effect'. the "wow effect".

All this is to tell you about the wonderful event at the Museum on 6 March: for MuseoCity2022, on the theme of "The Rooms of Art", we were joined by architects Gabriele and Oscar Buratti, the creators of the exhibition itinerary and structure of the Fratelli Cozzi Museum. 

The focus of the exhibition was on the public and private buildings that house the museum collections and archives, so for once we wanted to concentrate the tour on the "shell" of the museum and invite students from local architecture schools to join us. students from local architecture schools.

A MUSEUM WITH AN ALFIST HEART

How did it go? Well, wonderfully. 

Architects Buratti guided guests through the structure, explaining the origin of the idea of dividing the story of the Museum into three phases distinguishable by colours:

• The white of the external building, which emerges strongly from the urban fabric
• Red, exciting and full of passion, Alfa Romeo's symbolic colour of course. 
• Precious, enveloping black surrounds the cars and makes them sparkle like jewels.

ONE OF THE VISUAL INSPIRATIONS FOR ARCHITECTS

Not to mention the choice of presenting the cars on a floor organised like a road surface with white centreline stripes: here are the spiders, staggered as if they were ideally moving along the roadway, while sedans are parked on one side and coupes on the other. All in three naves, like a cathedral.

The cathedral of design and Made in Italy. 

"As a museum, our ambition has always been to involve and create an exchange with different worlds, not just the world of cars," says director Elisabetta Cozzi. says director Elisabetta Cozzi -This is also possible thanks to the invaluable work of the associations of which we are part: this year MuseoCity has given us the opportunity to talk about an aspect that is very important to us, namely the museum's container, which is just as important as its content. Precisely because a structure designed in this way is able to amplify, enhance and even better share the passion for our Alfa Romeos".

As was well described in the article in "Abitare" published in 2015, the year the museum was inaugurated, "Gabriele and Oscar Buratti's work has created a special alliance between architecture and design, between the world of the automobile and the space of a former warehouse from the 1950s transformed into an evocative setting, capable of giving voice to an emotionally charged story in which cars are the protagonists and parade as if in a parade of memories that links the past to the present" .

Finally, we were pleased to welcome Antonella Andriani, vice-president of Adi, Giacomo Bertolazzi, coordinator of Ied Design, Elena Brusa Pasquè, president of the Varese Order of Architects, Giacomo Manzoni, president of the Manzoni Foundation (Pio Manzù), Eugenio Guglielmi, professor at the University of Architecture in Florence, among the guests at the event.

and many others from the world of design and architecture. 

Did we intrigue you?

If you want to learn more about the work of architects Gabriele and Oscar Buratti click here .

ONE OF THE VISUAL INSPIRATIONS FOR ARCHITECTS