A museum in the Museum, the Cozzi.Lab is a treasure chest to know and unveil.
Are you a researcher, a student, a teacher and want to have the opportunity to consult the Lab materials? Write us at info@museofratellicozzi.com, you will find endless ideas for study, here are some examples:
DESIGN: Gio Pomodoro, Lucio Fontana Luciano Minguzzi, Agenore Fabbri are just some of the famous artists of the 20th century who created exclusive trophies for Alfa Romeo and which are kept in the Lab.
MARKETING: in the heart of the museum there are more than 150 vintage posters that tell through images how commercial communication has changed from 1955 to the present day. Icons, graphics, claims, a journey through stereotypes and myths that have made Alfa Romeo a dream in the international collective imagination.
ENGINEERING: technical drawings of cars that have never entered production and original use and maintenance booklets for each model on display represent historical evidence of mechanical construction technology.
And again... vintage trade magazines, the Quattroruote collection, but also merchandising objects that have become true cult.
Much is still to be revealed and created, with the help of many "mechanics" to create a real Workshop of Ideas.
