EVENTS
The Great Challenge
16 April, 2019
Elisabetta Cozzi

Elisabetta Cozzi

"Pure speed. Pure Passion. Pure Legend. The (Wo)Man. The Record." Thus was presented the film The Great Challenge with Anthony Hopkins. But what is the Great Challenge of the Museum?
The Museum is empty. I turn on the lights and start walking around checking the cars. The sound of footsteps wakes up one by one the "little ones" who will soon be the center of attention. It is an emotion that is renewed every day, since I realized that this place is much more than a collection of cars. I understood it by listening to the comments, seeing the excited faces, crossing their eyes. I understood it from the enthusiasm of those who, arriving here from all over the world, were captivated by this "treasure chest", as Pietro Cozzi calls it. This place is our history, it is many stories and it is a challenge. And while I think about all this, my gaze rests on my right where the glitter of the 155 seems to wink. You know about challenges.
"I'm convinced that with culture we eat, but above all culture nourishes" Elisabetta Cozzi...

Speed was the great challenge of the Alfa 155, which in 1992, on the salt lake of Bonneville (USA), achieved the speed record of almost 300 km/h. The Great Challenge is also the title of the film, masterfully interpreted by Anthony Hopkins, shot on that salt lake which also saw our 155. And to think that it wasn't conceived for racing, it could have remained a production car, but it wanted to go beyond the limits... not only in terms of speed.

And the challenge of the Museum is what? To show that culture can do business and business can do culture, aware that with culture you eat, but above all that culture nourishes. But to face a Great Challenge, you need a Great Team, and this is where you, your passion and your company come into play.

There are many things you can do to support the Fratelli Cozzi Museum: you can talk about it with friends and colleagues, like a good co-pilot who supports the commitment of those who are at the helm. Or you can imagine being Tazio Nuvolari, Juan Manuel Fangio or Nino Farina and put yourself in the driver's seat, organizing an event, inviting your guests to the Museum or adopting a car . By becoming our Sponsor you can guarantee the presence of your logo in all our communication and use the Museum for exclusive events and invitations.

Whether you are a pilot or a navigator, your contribution is crucial to the Museum Team.

To say that your company has accepted the Great Challenge means that it supports more than 500 students engaged in MuseimpresaLab and university research. It means that it defends the country 's environmental heritage because the Fratelli Cozzi Museum is one of FAI's partner assets. It means that it promotes beauty because we are part of the Lombard Circuit of Design Museums. It means that you support ethical communication and management with the Woman In Power project. It means that you contribute to the dissemination of knowledge by supporting the digitization of archives. It means that your company doesn't have a price, it has a Value. It will also talk about you to your customers.

There they are. The guests have arrived and a new event will begin shortly. I hope the next one will be yours... See you soon.

Elisabetta Cozzi