Pietro said that every time he wanted to collect a new Alfa Romeo. For us it has become a hashtag, or rather a mantra. But now you too will have the chance to say #mettilalì... and we'll see how many times you can do it.

Don't worry, we won't ask you to collect 60 Alfa Romeo as Pietro Cozzi did, even if the hashtag #mettilalì comes from a historical phrase of his. That's how he replied to the salesmen who, picking up a used car, asked: "What are we going to do, demolish it?" But how can you think of demolishing some of the most iconic cars in Alphista history like the 1960 Giulietta T.I.? Put it there was the only possible answer, repeated 60 times, repeated for every car now on display at the Fratelli Cozzi Museum.

Put it there, it has become a philosophy in Viale Toselli 46, a way to look, with a far-sighted look, at documents, books, certificates and, of course, cars capable of telling the Alphista story, and the Italian one, from 1950 to today. But how can you stimulate any alphistic-philosophical disquisition without the essential support of a cold beer?

Well yes, today #mettilalì can also become your mantra, the phrase that you can repeat every time you uncork the beer created exclusively for the Fratelli Cozzi Museum.

Thanks to the precious experience of Andrea Cairati, the most visionary master brewer of the alphistic panorama, and the collaboration of Legnano Brauhaus , the Fratelli Cozzi Museum has the pleasure to give you this thirst-quenching novelty. The recommendation is to drink consciously, but we know that our readers love speed on the track and safety on the road.

But after the proper recommendations, aren't you curious to find out what the #mettilalìwill be like ?

WHAT KIND OF BEER IS IT GONNA BE?

And that's how our Master Brewer describes it:

"Designed especially for the Museum and Alfa Romeo cars, she could only be a redhead!
It is an American Amber Ale that uses malts capable of giving a pleasant taste of cereal and a good sweetness, combined with smoked malts that make it more interesting and sought after. Dry on the finish, a characteristic conferred by the hops that give a good aroma. It is a well balanced beer, the touch of bergamot rind is the final cherry.

Soft, but with a great character. The alcohol content is very well "hidden" and yet present with its 6.8 degrees that make it perfect for evenings with friends, but not for driving".