Beauty is a form of Genius, indeed, it is higher than Genius because it needs no explanation. It is one of the great facts of the world, like sunlight, spring, the reflection in the dark water of that silver shell we call the moon.
(Oscar Wilde)

The graduate on Alfa Romeo

Unforgettable scene from The Graduate

The educational visit to the Fratelli Cozzi Museum is an opportunity for students to experience Beauty. Through the collection of Alfa Romeos produced from 1950 to the present day, the Museum tells the story of one of the most renowned companies in the Made in Italy sector. The models on display interpret fashions and markets, recounting unforgettable pages of industrial technology and design, and at the same time narrating Italian history from the great factories to the present day.

But not only that. The Fratelli Cozzi Museum is the story of a local company, founded in 1955 by Pietro Cozzi. A case history to be known and analysed as an example of territorial marketing, from the post-war period to globalisation.

The Museum has a Lab space, which houses about a hundred vintage posters, photographs, drawings of cars that never went into production, owner's manuals, collectors' issues of Quattroruote and about fifteen Alfa racing trophies, designed by Gio Pomodoro, Lucio Fontana, Luciano Minguzzi, Agenore Fabbri and many other famous 20th-century artists.

For more information and to book your educational visit please write to info@museofratellicozzi.com